Tag Archives: Twitter

Social media, digital communication, online marketing, public relations. Why human physiology says they’re all wrong about the internet (including me)

Posted on June 9, 2012 by

We live in a period of unprecedented technological advancement, and the way humans now consume information has never been seen before. This is the premise on which all modern marketing is founded, and can probably be found somewhere on most … Continue reading →

Posted in Advertising, Business, Communication, Marketing, PR, Social Media | Tagged , , , , , , , , | 1 Comment

How I increased my Klout score by 20 percent in 24 hours

Posted on April 21, 2012 by

This is a longish post as it includes several screen shots to illustrate what I’m talking about as I go. Mostly so I don’t have to write it all in words. Also…caveat: this was achieved playing off a very low … Continue reading →

Posted in Communication, PR, Social Media | Tagged , , , , , , , | 1 Comment

There’s no such thing as a social media crisis

Posted on February 5, 2012 by

There’s a conversation I’ve been having over the past few years about the devastating impact of social media crises. This, therefore, will be a post in two parts – one to give my point of view (check), and another one … Continue reading →

Posted in Business, Communication, Crisis, PR, Social Media | Tagged , , , , , , , | 6 Comments

Five easy steps for managing issues in social media

Posted on November 9, 2011 by

There is a school of thought that says it’s possible to write a list of five things you need to know about something. I don’t necessarily believe that, nor do I for a second believe that this post proclaims that … Continue reading →

Posted in Communication, Crisis, PR, Social Media | Tagged , , , , , , , , , , , | 1 Comment