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Recent Posts
- KPMG survey identifies concerns over companies’ risk management and crisis readiness programmes
- Why should public relations own online communication? No, seriously, why should it?
- The rise and rise of self-selection (or, why the mass approach to media is doomed)
- Three important PR questions answered by Zuckerberg’s interview
- Do you give a crap?
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Tag Archives: public relations
Why should public relations own online communication? No, seriously, why should it?
Melbourne blogger, copy-writer and waffle-lover @LouPardi sent me a link to The Death of SEO: The Rise of Social, PR, And Real Content a while ago now (it numbers in the months rather than the days). Thanks Lou. At the … Continue reading
The rise and rise of self-selection (or, why the mass approach to media is doomed)
The perpetual challenge for public relations practitioners is measurement. If you’re a regular reader of this blog – and good luck, considering my average post rate is aligned to the landing of robots on Mars – you’ll know that my … Continue reading
Posted in Communication, Marketing, PR
Tagged Advertising, Brand, communications, Consumer, Internet Marketing, PR, public relations, SMART criteria
1 Comment
Three important PR questions answered by Zuckerberg’s interview
In case you missed it, Facebook’s share price recently went up. Thanks Mashable, and @AlexLefley. Yes, the Zuckerberg + Facebook combo is there for Twitbait. This is a Very Good Thing (thanks Pooh), because of the correlation between the rise … Continue reading
Posted in Business, Communication, PR, Social Media
Tagged Business, communications, Facebook, Mark Zuckerberg, media relations, PR, public relations, Social media
1 Comment
Social media, digital communication, online marketing, public relations. Why human physiology says they’re all wrong about the internet (including me)
We live in a period of unprecedented technological advancement, and the way humans now consume information has never been seen before. This is the premise on which all modern marketing is founded, and can probably be found somewhere on most … Continue reading
Posted in Advertising, Business, Communication, Marketing, PR, Social Media
Tagged Business, communications, Facebook, Internet Marketing, Marketing, Physiology, public relations, Social media, Twitter
1 Comment
Five tips to help you get a job at Edelman Melbourne
I’m not massively keen on the “ten things” or “three tips” or “17 steps” types of blog posts. As you may have noticed previously, I have a tendency to mock them as link bait and shallow. That’s not to say … Continue reading
Posted in PR
Tagged Edelman Australia, Klout, Link bait, LinkedIn, PR, PR jobs, public relations
4 Comments
Public relations redefined…again. Did we need it to be?
Actually, it hasn’t been redefined at all, it’s just been slightly updated by the Public Relations Society of America: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Happily, all references to … Continue reading
Posted in Marketing, PR
Tagged PRSA, public relations, Public Relations Society of America, Strategic communication
3 Comments
Does a changing education paradigm change the nature of public relations?
If you haven’t stumbled across them before, the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) animated lectures are some incredibly thought provoking pieces of content. Challenging established thinking is apparently what the internet is all about. … Continue reading
Posted in Advertising, Communication, Marketing, PR
Tagged Creative industries, Creativity, Ken Robinson, PR, public relations
2 Comments
Change is better than a holiday for business
Chris Savage is a smart bloke, which is why I follow him on Twitter and every now and again he says something I get to agree with and feel smart by association. This post, based on a quote Chris heard … Continue reading
Posted in Business, Communication, Confidence, Economy, PR
Tagged Communication, public relations
2 Comments
Five easy steps for managing issues in social media
There is a school of thought that says it’s possible to write a list of five things you need to know about something. I don’t necessarily believe that, nor do I for a second believe that this post proclaims that … Continue reading
Crisis preparedness
Catching up on some life admin over the weekend (unpacking boxes that I shipped back from London a year ago), I came across some archived blog posts from a former job in a former life. Among them was a slideshow … Continue reading
Posted in Communication, Crisis, PR
Tagged communications, crisis communication, crisis management, crisis plan, PR, public relations
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