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Recent Posts
- KPMG survey identifies concerns over companies’ risk management and crisis readiness programmes
- Why should public relations own online communication? No, seriously, why should it?
- The rise and rise of self-selection (or, why the mass approach to media is doomed)
- Three important PR questions answered by Zuckerberg’s interview
- Do you give a crap?
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Tag Archives: PR
The rise and rise of self-selection (or, why the mass approach to media is doomed)
The perpetual challenge for public relations practitioners is measurement. If you’re a regular reader of this blog – and good luck, considering my average post rate is aligned to the landing of robots on Mars – you’ll know that my … Continue reading
Posted in Communication, Marketing, PR
Tagged Advertising, Brand, communications, Consumer, Internet Marketing, PR, public relations, SMART criteria
1 Comment
Three important PR questions answered by Zuckerberg’s interview
In case you missed it, Facebook’s share price recently went up. Thanks Mashable, and @AlexLefley. Yes, the Zuckerberg + Facebook combo is there for Twitbait. This is a Very Good Thing (thanks Pooh), because of the correlation between the rise … Continue reading
Posted in Business, Communication, PR, Social Media
Tagged Business, communications, Facebook, Mark Zuckerberg, media relations, PR, public relations, Social media
1 Comment
Five tips to help you get a job at Edelman Melbourne
I’m not massively keen on the “ten things” or “three tips” or “17 steps” types of blog posts. As you may have noticed previously, I have a tendency to mock them as link bait and shallow. That’s not to say … Continue reading
Posted in PR
Tagged Edelman Australia, Klout, Link bait, LinkedIn, PR, PR jobs, public relations
4 Comments
Is the internet an agent for democracy or a perpetuation of Western capitalist values?
In the lead up to Social Media Week 2012 I have been trying to challenge my own thinking about what expectations we, as both consumers of information and propagators of information, have of the internet. What I find fascinating is … Continue reading
Posted in Communication, Marketing, PR, Social Media
Tagged communications, Evgeny Morozov, Internet Marketing, PR, RSA Animate, Social media, Social Media Week
1 Comment
Does a changing education paradigm change the nature of public relations?
If you haven’t stumbled across them before, the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) animated lectures are some incredibly thought provoking pieces of content. Challenging established thinking is apparently what the internet is all about. … Continue reading
Posted in Advertising, Communication, Marketing, PR
Tagged Creative industries, Creativity, Ken Robinson, PR, public relations
2 Comments
Five easy steps for managing issues in social media
There is a school of thought that says it’s possible to write a list of five things you need to know about something. I don’t necessarily believe that, nor do I for a second believe that this post proclaims that … Continue reading
Crisis preparedness
Catching up on some life admin over the weekend (unpacking boxes that I shipped back from London a year ago), I came across some archived blog posts from a former job in a former life. Among them was a slideshow … Continue reading
Posted in Communication, Crisis, PR
Tagged communications, crisis communication, crisis management, crisis plan, PR, public relations
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The role of PR in business insolvency & recovery
Barely a day goes by now where my daily SmartCompany newsletter doesn’t include mention of yet another business filing for insolvency or appointing administrators. If you’re new to insolvency jargon then I strongly suggest you check out the very helpful … Continue reading
Posted in Business, Communication, Confidence, Economy, PR
Tagged communications, corporate undertakers, insolvency, PR, public relations
2 Comments
