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Recent Posts
- KPMG survey identifies concerns over companies’ risk management and crisis readiness programmes
- Why should public relations own online communication? No, seriously, why should it?
- The rise and rise of self-selection (or, why the mass approach to media is doomed)
- Three important PR questions answered by Zuckerberg’s interview
- Do you give a crap?
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Tag Archives: Internet Marketing
The rise and rise of self-selection (or, why the mass approach to media is doomed)
The perpetual challenge for public relations practitioners is measurement. If you’re a regular reader of this blog – and good luck, considering my average post rate is aligned to the landing of robots on Mars – you’ll know that my … Continue reading
Posted in Communication, Marketing, PR
Tagged Advertising, Brand, communications, Consumer, Internet Marketing, PR, public relations, SMART criteria
1 Comment
Does socialising your business have to involve social media?
No. Now, if you’re not convinced, let me tell you about Hudsons Coffee. Hudsons is an anomaly. It’s a coffee chain that actually seems to succeed in Melbourne. We could debate for hours the “why” of that statement – I’m … Continue reading
Posted in Business, Marketing, PR
Tagged Business, Coffee, Flat white, Hudsons Coffee, Internet Marketing, Melbourne
2 Comments
Social media, digital communication, online marketing, public relations. Why human physiology says they’re all wrong about the internet (including me)
We live in a period of unprecedented technological advancement, and the way humans now consume information has never been seen before. This is the premise on which all modern marketing is founded, and can probably be found somewhere on most … Continue reading
Posted in Advertising, Business, Communication, Marketing, PR, Social Media
Tagged Business, communications, Facebook, Internet Marketing, Marketing, Physiology, public relations, Social media, Twitter
1 Comment
Author archive: social regulation on SMK
The following links are a series of posts written for Social Media Knowledge, on the mis-appropriation (mine) of the term “social regulation). You can read all about it below. Social Regulation: the outcome of consumer actionism? Leaving aside that “consumer actionism” … Continue reading
Posted in Business, Communication, PR, Social Media
Tagged Brand, Business, Consumer, Internet Marketing, Social media
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Is the internet an agent for democracy or a perpetuation of Western capitalist values?
In the lead up to Social Media Week 2012 I have been trying to challenge my own thinking about what expectations we, as both consumers of information and propagators of information, have of the internet. What I find fascinating is … Continue reading
Posted in Communication, Marketing, PR, Social Media
Tagged communications, Evgeny Morozov, Internet Marketing, PR, RSA Animate, Social media, Social Media Week
1 Comment
There’s no such thing as a social media crisis
There’s a conversation I’ve been having over the past few years about the devastating impact of social media crises. This, therefore, will be a post in two parts – one to give my point of view (check), and another one … Continue reading
