Category Archives: Social Media

Why should public relations own online communication? No, seriously, why should it?

Melbourne blogger, copy-writer and waffle-lover @LouPardi sent me a link to The Death of SEO: The Rise of Social, PR, And Real Content a while ago now (it numbers in the months rather than the days). Thanks Lou. At the … Continue reading

Posted in Advertising, Business, Communication, Marketing, PR, Social Media | Tagged , , , , , | 26 Comments

Three important PR questions answered by Zuckerberg’s interview

In case you missed it, Facebook’s share price recently went up. Thanks Mashable, and @AlexLefley. Yes, the Zuckerberg + Facebook combo is there for Twitbait. This is a Very Good Thing (thanks Pooh), because of the correlation between the rise … Continue reading

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Social media, digital communication, online marketing, public relations. Why human physiology says they’re all wrong about the internet (including me)

We live in a period of unprecedented technological advancement, and the way humans now consume information has never been seen before. This is the premise on which all modern marketing is founded, and can probably be found somewhere on most … Continue reading

Posted in Advertising, Business, Communication, Marketing, PR, Social Media | Tagged , , , , , , , , | 1 Comment

How I increased my Klout score by 20 percent in 24 hours

This is a longish post as it includes several screen shots to illustrate what I’m talking about as I go. Mostly so I don’t have to write it all in words. Also…caveat: this was achieved playing off a very low … Continue reading

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Author archive: social regulation on SMK

The following links are a series of posts written for Social Media Knowledge, on the mis-appropriation (mine) of the term “social regulation). You can read all about it below. Social Regulation: the outcome of consumer actionism? Leaving aside that “consumer actionism” … Continue reading

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Crisis stuff that social media’s actually good for

Fantastic article by the SMK team looking at the role of social media in crisis communication during the Queensland floods of 2011. Click here to read the original post – it makes no sense for me to paraphrase it other … Continue reading

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Is the internet an agent for democracy or a perpetuation of Western capitalist values?

In the lead up to Social Media Week 2012 I have been trying to challenge my own thinking about what expectations we, as both consumers of information and propagators of information, have of the internet. What I find fascinating is … Continue reading

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There’s no such thing as a social media crisis

There’s a conversation I’ve been having over the past few years about the devastating impact of social media crises. This, therefore, will be a post in two parts – one to give my point of view (check), and another one … Continue reading

Posted in Business, Communication, Crisis, PR, Social Media | Tagged , , , , , , , | 6 Comments

Five easy steps for managing issues in social media

There is a school of thought that says it’s possible to write a list of five things you need to know about something. I don’t necessarily believe that, nor do I for a second believe that this post proclaims that … Continue reading

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The penny drops: crisis plans require operational thinking

This is kind of long, but hopefully if you’re into crisis management or crisis communication you’ll find it useful. Yesterday the Australian Prudential Regulation Authority ordered Australia’s big four banks to draw up recovery plans that will ensure they can … Continue reading

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