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Recent Posts
- KPMG survey identifies concerns over companies’ risk management and crisis readiness programmes
- Why should public relations own online communication? No, seriously, why should it?
- The rise and rise of self-selection (or, why the mass approach to media is doomed)
- Three important PR questions answered by Zuckerberg’s interview
- Do you give a crap?
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Category Archives: PR
Why should public relations own online communication? No, seriously, why should it?
Melbourne blogger, copy-writer and waffle-lover @LouPardi sent me a link to The Death of SEO: The Rise of Social, PR, And Real Content a while ago now (it numbers in the months rather than the days). Thanks Lou. At the … Continue reading
The rise and rise of self-selection (or, why the mass approach to media is doomed)
The perpetual challenge for public relations practitioners is measurement. If you’re a regular reader of this blog – and good luck, considering my average post rate is aligned to the landing of robots on Mars – you’ll know that my … Continue reading
Posted in Communication, Marketing, PR
Tagged Advertising, Brand, communications, Consumer, Internet Marketing, PR, public relations, SMART criteria
1 Comment
Three important PR questions answered by Zuckerberg’s interview
In case you missed it, Facebook’s share price recently went up. Thanks Mashable, and @AlexLefley. Yes, the Zuckerberg + Facebook combo is there for Twitbait. This is a Very Good Thing (thanks Pooh), because of the correlation between the rise … Continue reading
Posted in Business, Communication, PR, Social Media
Tagged Business, communications, Facebook, Mark Zuckerberg, media relations, PR, public relations, Social media
1 Comment
The commercial reality of social purpose (republished)
This post is re-published from Edelman Australia’s blog. As June wound to a close Edelman was fortunate to partner with the North Melbourne Football Club and World Vision Australia to present a breakfast panel discussion on the topic of the power of corporate social … Continue reading
Posted in Business, PR
Tagged Corporate Social Responsibility, CSR, EDELMAN, North Melbourne Football Club
1 Comment
Does socialising your business have to involve social media?
No. Now, if you’re not convinced, let me tell you about Hudsons Coffee. Hudsons is an anomaly. It’s a coffee chain that actually seems to succeed in Melbourne. We could debate for hours the “why” of that statement – I’m … Continue reading
Posted in Business, Marketing, PR
Tagged Business, Coffee, Flat white, Hudsons Coffee, Internet Marketing, Melbourne
2 Comments
Social media, digital communication, online marketing, public relations. Why human physiology says they’re all wrong about the internet (including me)
We live in a period of unprecedented technological advancement, and the way humans now consume information has never been seen before. This is the premise on which all modern marketing is founded, and can probably be found somewhere on most … Continue reading
Posted in Advertising, Business, Communication, Marketing, PR, Social Media
Tagged Business, communications, Facebook, Internet Marketing, Marketing, Physiology, public relations, Social media, Twitter
1 Comment
Cool marketing stuff: live blogging from the streets of San Francisco 2.0
Having now made it to San Jose I’ll be returning to a keyboard blogging effort in the immediate future, but wanted to share another pic from the streets of San Francisco first: What I like from this banner is the … Continue reading
Posted in Advertising, Business, Marketing, PR
Tagged Advertising, Brand, CSR, Marketing
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How I increased my Klout score by 20 percent in 24 hours
This is a longish post as it includes several screen shots to illustrate what I’m talking about as I go. Mostly so I don’t have to write it all in words. Also…caveat: this was achieved playing off a very low … Continue reading
Posted in Communication, PR, Social Media
Tagged Facebook, Instagram, Klout, LinkedIn, Pinterest, Social media, Social network, Twitter
1 Comment
Author archive: social regulation on SMK
The following links are a series of posts written for Social Media Knowledge, on the mis-appropriation (mine) of the term “social regulation). You can read all about it below. Social Regulation: the outcome of consumer actionism? Leaving aside that “consumer actionism” … Continue reading
Posted in Business, Communication, PR, Social Media
Tagged Brand, Business, Consumer, Internet Marketing, Social media
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Five tips to help you get a job at Edelman Melbourne
I’m not massively keen on the “ten things” or “three tips” or “17 steps” types of blog posts. As you may have noticed previously, I have a tendency to mock them as link bait and shallow. That’s not to say … Continue reading
Posted in PR
Tagged Edelman Australia, Klout, Link bait, LinkedIn, PR, PR jobs, public relations
4 Comments
