-
Recent Posts
- KPMG survey identifies concerns over companies’ risk management and crisis readiness programmes
- Why should public relations own online communication? No, seriously, why should it?
- The rise and rise of self-selection (or, why the mass approach to media is doomed)
- Three important PR questions answered by Zuckerberg’s interview
- Do you give a crap?
Archives
Categories
Category Archives: Advertising
Why should public relations own online communication? No, seriously, why should it?
Melbourne blogger, copy-writer and waffle-lover @LouPardi sent me a link to The Death of SEO: The Rise of Social, PR, And Real Content a while ago now (it numbers in the months rather than the days). Thanks Lou. At the … Continue reading
Social media, digital communication, online marketing, public relations. Why human physiology says they’re all wrong about the internet (including me)
We live in a period of unprecedented technological advancement, and the way humans now consume information has never been seen before. This is the premise on which all modern marketing is founded, and can probably be found somewhere on most … Continue reading
Posted in Advertising, Business, Communication, Marketing, PR, Social Media
Tagged Business, communications, Facebook, Internet Marketing, Marketing, Physiology, public relations, Social media, Twitter
1 Comment
Cool marketing stuff: live blogging from the streets of San Francisco 2.0
Having now made it to San Jose I’ll be returning to a keyboard blogging effort in the immediate future, but wanted to share another pic from the streets of San Francisco first: What I like from this banner is the … Continue reading
Posted in Advertising, Business, Marketing, PR
Tagged Advertising, Brand, CSR, Marketing
Leave a comment
Cool marketing stuff: live blogging from the streets of San Francisco
In California for work (more on that later) and a short holiday, finds me on the streets of one of my favourite cities in the world. While out hunting for some respectable Mexican food (NB: so far not to be … Continue reading
Does a changing education paradigm change the nature of public relations?
If you haven’t stumbled across them before, the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) animated lectures are some incredibly thought provoking pieces of content. Challenging established thinking is apparently what the internet is all about. … Continue reading
Posted in Advertising, Communication, Marketing, PR
Tagged Creative industries, Creativity, Ken Robinson, PR, public relations
2 Comments
How much the price of product placement?
For those who massively have their geek on, it’ll be old news that the official teaser trailer for the eagerly (yes, Mr Kirk, that’s you) awaited Avengers movie found its way onto the internetz yesterday or two days ago, depending … Continue reading
Posted in Advertising, Business, Marketing
Tagged Australian business, Avengers, trailer
Leave a comment
