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Recent Posts
- KPMG survey identifies concerns over companies’ risk management and crisis readiness programmes
- Why should public relations own online communication? No, seriously, why should it?
- The rise and rise of self-selection (or, why the mass approach to media is doomed)
- Three important PR questions answered by Zuckerberg’s interview
- Do you give a crap?
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Category Archives: Marketing
Why should public relations own online communication? No, seriously, why should it?
Melbourne blogger, copy-writer and waffle-lover @LouPardi sent me a link to The Death of SEO: The Rise of Social, PR, And Real Content a while ago now (it numbers in the months rather than the days). Thanks Lou. At the … Continue reading
The rise and rise of self-selection (or, why the mass approach to media is doomed)
The perpetual challenge for public relations practitioners is measurement. If you’re a regular reader of this blog – and good luck, considering my average post rate is aligned to the landing of robots on Mars – you’ll know that my … Continue reading
Posted in Communication, Marketing, PR
Tagged Advertising, Brand, communications, Consumer, Internet Marketing, PR, public relations, SMART criteria
1 Comment
Does socialising your business have to involve social media?
No. Now, if you’re not convinced, let me tell you about Hudsons Coffee. Hudsons is an anomaly. It’s a coffee chain that actually seems to succeed in Melbourne. We could debate for hours the “why” of that statement – I’m … Continue reading
Posted in Business, Marketing, PR
Tagged Business, Coffee, Flat white, Hudsons Coffee, Internet Marketing, Melbourne
2 Comments
Social media, digital communication, online marketing, public relations. Why human physiology says they’re all wrong about the internet (including me)
We live in a period of unprecedented technological advancement, and the way humans now consume information has never been seen before. This is the premise on which all modern marketing is founded, and can probably be found somewhere on most … Continue reading
Posted in Advertising, Business, Communication, Marketing, PR, Social Media
Tagged Business, communications, Facebook, Internet Marketing, Marketing, Physiology, public relations, Social media, Twitter
1 Comment
Cool marketing stuff: live blogging from the streets of San Francisco 2.0
Having now made it to San Jose I’ll be returning to a keyboard blogging effort in the immediate future, but wanted to share another pic from the streets of San Francisco first: What I like from this banner is the … Continue reading
Posted in Advertising, Business, Marketing, PR
Tagged Advertising, Brand, CSR, Marketing
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Cool marketing stuff: live blogging from the streets of San Francisco
In California for work (more on that later) and a short holiday, finds me on the streets of one of my favourite cities in the world. While out hunting for some respectable Mexican food (NB: so far not to be … Continue reading
Public relations redefined…again. Did we need it to be?
Actually, it hasn’t been redefined at all, it’s just been slightly updated by the Public Relations Society of America: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Happily, all references to … Continue reading
Posted in Marketing, PR
Tagged PRSA, public relations, Public Relations Society of America, Strategic communication
3 Comments
Another consumer confidence survey. Meh. Do they really change behaviours? (Are they meant to?)
The industry seems to have taken a massive brain pill this week. First, with yesterday’s awesome SMK post on social media and crisis communication and now this stroke of genius that I just found in my inbox buried under several hours’ … Continue reading
Is the internet an agent for democracy or a perpetuation of Western capitalist values?
In the lead up to Social Media Week 2012 I have been trying to challenge my own thinking about what expectations we, as both consumers of information and propagators of information, have of the internet. What I find fascinating is … Continue reading
Posted in Communication, Marketing, PR, Social Media
Tagged communications, Evgeny Morozov, Internet Marketing, PR, RSA Animate, Social media, Social Media Week
1 Comment
Does a changing education paradigm change the nature of public relations?
If you haven’t stumbled across them before, the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) animated lectures are some incredibly thought provoking pieces of content. Challenging established thinking is apparently what the internet is all about. … Continue reading
Posted in Advertising, Communication, Marketing, PR
Tagged Creative industries, Creativity, Ken Robinson, PR, public relations
2 Comments
