- KPMG survey identifies concerns over companies’ risk management and crisis readiness programmes
- Why should public relations own online communication? No, seriously, why should it?
- The rise and rise of self-selection (or, why the mass approach to media is doomed)
- Three important PR questions answered by Zuckerberg’s interview
- Do you give a crap?
Category Archives: Marketing
The perpetual challenge for public relations practitioners is measurement. If you’re a regular reader of this blog – and good luck, considering my average post rate is aligned to the landing of robots on Mars – you’ll know that my … Continue reading
No. Now, if you’re not convinced, let me tell you about Hudsons Coffee. Hudsons is an anomaly. It’s a coffee chain that actually seems to succeed in Melbourne. We could debate for hours the “why” of that statement – I’m … Continue reading
Having now made it to San Jose I’ll be returning to a keyboard blogging effort in the immediate future, but wanted to share another pic from the streets of San Francisco first: What I like from this banner is the … Continue reading
In California for work (more on that later) and a short holiday, finds me on the streets of one of my favourite cities in the world. While out hunting for some respectable Mexican food (NB: so far not to be … Continue reading
Actually, it hasn’t been redefined at all, it’s just been slightly updated by the Public Relations Society of America: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Happily, all references to … Continue reading
The industry seems to have taken a massive brain pill this week. First, with yesterday’s awesome SMK post on social media and crisis communication and now this stroke of genius that I just found in my inbox buried under several hours’ … Continue reading
If you haven’t stumbled across them before, the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) animated lectures are some incredibly thought provoking pieces of content. Challenging established thinking is apparently what the internet is all about. … Continue reading