In California for work (more on that later) and a short holiday, finds me on the streets of one of my favourite cities in the world.
While out hunting for some respectable Mexican food (NB: so far not to be found in the financial district where I’m staying), I came across this nice piece of work by the people at Coke:
Since I’m new to mobile blogging I don’t know how to caption that.
What I love about this is, while it’s clearly a brand campaign, there’s no product. There’s no “beverage occasion”, there’s not even a suggestion that Coke is waiting at the end of the run…it’s just about parks.
From Golden Gate Park to The Presidio, to Alcatraz Island, San Francisco is a city committed to its parks. This is a great way of tapping into that part of the city without trying desperately to flog a product at the same time. Many Australian brands could learn from such a simple execution.
**MASSIVE CAVEAT: I haven’t yet visited the website from the poster so don’t get on your high horses until after I’ve written the follow-up. The free wi-fi in this city only lasts for a certain number of coffees when the nice man wants to close up at five on a Friday…