Monthly Archives: March 2012

More on saying “no”

Posted on March 24, 2012 by

Sadly I couldn’t reblog this like I did with BC’s post (below) as it’s on tumblr and I don’t have one of them. But you can click this link to watch Scott Kilmartin from haul.com.au talking about focus. Can, and … Continue reading →

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Focus. Saying 'no'.

Posted on March 24, 2012 by

Reblogged from BRYONY COLE: Today someone at work shared a video of Steve Jobs explaining the importance of saying ‘no’. For Jobs ‘no’ is the key to remaining focused. ‘Apple suffered for several years from lousy engineering management, there were … Continue reading →

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Five tips to help you get a job at Edelman Melbourne

Posted on March 19, 2012 by

I’m not massively keen on the “ten things” or “three tips” or “17 steps” types of blog posts. As you may have noticed previously, I have a tendency to mock them as link bait and shallow. That’s not to say … Continue reading →

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A new CSR paradigm, or what it was always supposed to be?

Posted on March 7, 2012 by

Corporate Social Responsibility, known and occasionally derided as “that CSR thing” has waxed and waned in popularity over the past decade. The company I work for, Edelman, talks about “consumer actionism” – essentially the idea of voting with your wallet, … Continue reading →

Posted in Business, Communication | Tagged , , , , | 1 Comment

Public relations redefined…again. Did we need it to be?

Posted on March 5, 2012 by

Actually, it hasn’t been redefined at all, it’s just been slightly updated by the Public Relations Society of America: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Happily, all references to … Continue reading →

Posted in Marketing, PR | Tagged , , , | 3 Comments