A while ago, back in a former life, where I lived in a colder place but had more free time, I started a post with the words: “One day I’m going to write a book…”.
That post was all about Muir’s Two Laws of the Internet (also referred to by those in the know as “Muir’s Laws” but we like to use the full version the first time we make reference in a new post. Mainly for Google’s sake.
Now, due to the fact you can’t find this post unless you know what to look for, I’ve decided to replicate The Laws here for those of you who are two lazy to click the link. Also, this way, the knowledge won’t be lost forever in the event my former employer manages to bury the original post under the overwhelming thud factor of some quite good original content.
Have good content.
Don’t be a ****.
That’s it. If you follow these two Laws to the letter (or asterisk), you can’t go too far wrong with your online communication. In fact, you’ll probably get through life pretty well also.